Tibetan and Himalayan Library - THL

THL Title Text
Title: Television, Materialism and Culture: An Exploration of Imported Media and its Implications for GNH
Language of title: English
Author/Creator: Ross McDonald
One Sentence Summary: The author attempts to articulate some of the negative aspects of commercial television as an aid to Bhutanese policy formation on the new medium.

Description: The author attempts to articulate some of the negative aspects of commercial television as an aid to Bhutanese policy formation on the new medium (television was officially introduced to Bhutan in 1998). Television, according to the article, is effective at eroding social interaction at very basic levels. It also relentlessly works to persuade the public to consume products, often to the psychological detriment of the viewer. Considering these factors, the author speculates on the effect television may have on Bhutan's stated development goal of increasing Gross National Happiness.
Publisher: The Centre for Bhutan Studies
Normalized publisher place: Thimphu, Bhutan
Publisher country: Bhutan
Publisher URL: www.bhutanstudies.org.bt
Published Date: 2004
URL: http://www.thlib.org/static/reprints/jbs/JBS_11_04.pdf
Classification: Tibetan and Himalayan -- Journals -- Journals Focused on Regions -- Bhutan -- Journal of Bhutan Studies -- (2004) Vol. 11
Cultural Coverage: Bhutan
Temporal coverage: 20th century
21st century
Language: English
Source URL: http://www.bhutanstudies.org.bt/journal/journal.htm
Source: Journal of Bhutan Studies
Source Editor: Karma Ura
Source Type: Journal
Source Volume: 11
Source Page Numbers: 68-89
Frequency of publication: Semi-annually
ISBN/ISSN: 16084128

Means of availability: Articles are available in PDF format online within the Tibetan & Himalayan Library's bibliographic database. They are also available from the publisher's website.
Format: Online resource
Print media (print or manuscript, including PDFs)
Media type: Text
Resource Type: Article
Digital Encoding: pdf
Release Flag: OK for viewing
Date Of Record Creation: 2005-12-19 16:24:56
Date Record Checked: 2006-02-09
Date Last Modified: 2006-02-21 16:13:52
Cumulative Rating: this resource has a 1 star rating
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